The MarTech.org podcast
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.
This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
Episodes
21 episodes
Coffee Talk: First-party data strategies
During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the...
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Season 2
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Episode 13
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15:29
Coffee Talk: Navigating Modern Email Marketing
During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this po...
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Season 2
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Episode 14
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29:36
What's next for Google's third-party cookie saga?
Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial...
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Season 2
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Episode 17
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12:49
What's the role of marketing in a crisis?
When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role ...
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Season 2
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Episode 12
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9:44
What are marketers' investment priorities as 2024 winds down?
Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priori...
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Season 2
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Episode 11
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12:08
Marketers are spending billions on data. How do they use it?
Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find...
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Season 2
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Episode 10
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12:01
Highlights of the 2024 MarTech Replacement Survey
The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. ...
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Season 2
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Episode 9
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8:40
Can you really build marketing tools with AI — even if you can’t code?
On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative A...
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Season 2
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Episode 8
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11:18
What CX leaders do that laggards don't
Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards. Host: Mike Pastore, Editoria...
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Season 2
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Episode 6
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12:04
Lead gen vs. demand gen: Do we have a final verdict?
Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B ...
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Season 2
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Episode 6
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21:48
Getting the most out of your martech
Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders ...
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Season 2
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Episode 5
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53:35
Re-thinking B2B marketing tactics
Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being use...
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Season 2
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Episode 4
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29:19
How AI can impact the customer experience
Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed ...
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Season 2
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Episode 3
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51:14
Customer identity without third-party cookies
Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cooki...
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Season 2
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Episode 2
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54:35
Modern email marketing
Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of mea...
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Season 2
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Episode 1
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52:56
Jen Burns
In this episode of the MarTech.org podcast, Jen Burns, Dun & Bradstreet’s Senior Vice President, Commercial Operations, and Kim Davis, editorial director at MarTech, explore crucial factors impacting...
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Season 1
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Episode 5
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16:06
Karlos Palmer
In this episode of the MarTech.org podcast, Karlos Palmer, Dun & Bradstreet’s Chief Product Officer - Sales and Marketing Solutions, and Kim Davis, editorial director at MarTech, discuss how marketing lead...
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Season 1
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Episode 4
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12:40
Sally Slarke
Businesses have recognized the importance of informed decision-making when it comes to purchasing. Thus, marketers rely heavily on data analytics, audience segmentation, and personalized targeting to create more effective advertising strategies...
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Season 1
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Episode 3
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12:26