Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Episodes
32 episodes
Share of search is the marketing metric you need to be tracking
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.As marketing metrics go, share of search is relatively quick and e...
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Season 1
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Episode 9
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9:57
Is the way we build and measure brands changing?
Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations.Benoit Garbe is the President of QUINT Advisory, a member of the Trac...
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Season 1
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Episode 8
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16:59
AI agents will infiltrate your martech stack
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents.Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuse...
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Season 1
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Episode 7
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13:38
Why it's harder to build an audience than ever before
A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow r...
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Season 1
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Episode 6
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12:42
Want to really understand marketing ops? Talk to this guy
Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Market...
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Season 1
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Episode 5
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14:28
How influencer marketing became an essential marketing channel
There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States.Even without the platform that made it famous, influencer marketing is now a significant...
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Season 1
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Episode 4
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12:59
What do C-level execs think of their GTM strategies?
Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune ...
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Season 1
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Episode 3
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13:51
Voice agents will change how you think about your brand and your website
The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines....
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Season 1
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Episode 2
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12:34
What can marketers learn from the Savannah Bananas?
It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment.The Bananas play a game they call “Banana Ball,” which resembles ba...
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Season 1
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Episode 1
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14:01
Coffee Talk: Take your AI beyond content creation
During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless ...
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Season 2
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Episode 15
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49:12
Coffee Talk: Having success with intent data
During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in tod...
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Season 2
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Episode 14
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47:05
Coffee Talk: First-party data strategies
During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the...
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Season 2
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Episode 13
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15:29
Coffee Talk: Navigating Modern Email Marketing
During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this po...
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Season 2
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Episode 14
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29:36
What's next for Google's third-party cookie saga?
Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial...
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Season 2
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Episode 17
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12:49
What's the role of marketing in a crisis?
When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role ...
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Season 2
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Episode 12
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9:44
What are marketers' investment priorities as 2024 winds down?
Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priori...
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Season 2
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Episode 11
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12:08
Marketers are spending billions on data. How do they use it?
Join Mike Pastore, Editorial Director at MarTech, and Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about data. B2B marketers in the U.S. spent more than $3 billion on data in 2003, for including for enrichment and intent. Let's find...
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Season 2
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Episode 10
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12:01
Highlights of the 2024 MarTech Replacement Survey
The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place. ...
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Season 2
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Episode 9
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8:40
Can you really build marketing tools with AI — even if you can’t code?
On this episode of the MarTech.org podcast, we talk with Marc Sirkin, President of Third Door Media, about his experience building four fully functional marketing calculators using generative A...
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Season 2
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Episode 8
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11:18
What CX leaders do that laggards don't
Join Mike Pastore, Editorial Director at MarTech, and Holden Bale, Global Head of Experience & Commerce at Merkle, as they discuss what sets customer experience leaders apart from CX laggards. Host: Mike Pastore, Editoria...
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Season 2
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Episode 6
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12:04
Lead gen vs. demand gen: Do we have a final verdict?
Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B ...
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Season 2
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Episode 6
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21:48
Getting the most out of your martech
Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders ...
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Season 2
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Episode 5
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53:35
Re-thinking B2B marketing tactics
Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being use...
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Season 2
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Episode 4
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29:19
How AI can impact the customer experience
Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed ...
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Season 2
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Episode 3
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51:14
Customer identity without third-party cookies
Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cooki...
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Season 2
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Episode 2
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54:35
