Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Episodes
56 episodes
What’s the state of the enterprise B2B buyer?
For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. A...
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Season 2
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Episode 11
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16:04
The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar
Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO <...
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Season 1
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Episode 13
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44:02
Why isn’t there more creativity in B2B marketing?
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musi...
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Season 2
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Episode 10
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19:10
Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong
What if everything you thought you knew about being “data-driven” was wrong?In this episode of Playbook Broken, host Marc Sirkin talks with
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Season 1
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Episode 12
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37:23
What comes after 'data-driven' marketing?
For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next?
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Season 2
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Episode 9
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9:16
How to make sense of all of that marketing data with Anssi Rusi
Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with
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Season 2
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Episode 8
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11:43
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI UprisingJoin us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democrat...
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Season 1
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Episode 9
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39:48
Content and brand tips for the AI era with Drew Brucker
AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream...
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Season 2
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Episode 7
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24:43
Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen
In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt...
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Season 1
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Episode 8
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29:02
When and how to approach a brand refresh with Adam Morgan
Brand marketing is getting a lot of attention in 2025 for a variety of reasons.First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand market...
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Season 2
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Episode 6
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13:01
Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi
Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with
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Season 1
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Episode 8
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39:30
What’s keeping businesses from succeeding with first-party data?
What’s keeping businesses from succeeding with first-party data?What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics?Wit...
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Season 2
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Episode 5
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14:53
Software Isn’t Eating the World—Services Are with Sangram Vajre
Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder...
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Season 1
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Episode 7
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46:27
How to lead marketing in the great big messy real world with Kathleen Schaub
You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured.We all rely on things we’ve learned in the ...
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Season 2
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Episode 4
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22:50
Breaking Playbooks: AI and the New Marketing Era with Ed See
In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at
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Season 1
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Episode 6
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32:44
Who’s watching the security of your martech stack? with Rob Stacey
Who’s watching the security of your martech stack?There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications the...
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Season 2
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Episode 3
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9:45
Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen
In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes
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Season 1
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Episode 5
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41:54
How to use video to bolster your GTM strategy with Korina Edwards
Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity?The key to better engagement with prospects and customers might be all around you.Most of us grew up watching video...
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Season 2
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Episode 2
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12:08
Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor
In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc<...
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Season 1
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Episode 4
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35:12
Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve
In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring
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Season 1
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Episode 3
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32:28
Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay
Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect ...
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Season 1
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Episode 2
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23:39
Playbook Broken: Rethinking Marketing with Molly St. Louis
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why tr...
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Season 1
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Episode 1
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36:01
Share of search is the marketing metric you need to be tracking
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.As marketing metrics go, share of search is relatively quick and e...
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Season 1
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Episode 9
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9:57