Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Conversations with MarTech
Why isn’t there more creativity in B2B marketing?
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity?
Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musical, to discuss why so many B2B organizations seem to steer away from getting creative in their marketing.
Creativity is risky, it’s subjective and it can be terribly difficult to measure. And that’s part of the point behind an endeavor like ROI: The Musical — it would be challenging to measure the ROI of the musical itself.
Episode guide
1:55: Why make ROI: The Musical in the first place?
5:42: Why don’t companies get more creative in their marketing?
8:01: Is bureaucracy and personal preference holding back creativity?
12:10: What is the future of long-form, creative content?
This podcast is produced by MarTech, a Third Door Media property.