Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Podcasting since 2023 • 56 episodes
Conversations with MarTech
Latest Episodes
What’s the state of the enterprise B2B buyer?
For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. A...
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Season 2
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Episode 11
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16:04
The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar
Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO <...
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Season 1
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Episode 13
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44:02
Why isn’t there more creativity in B2B marketing?
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musi...
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Season 2
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Episode 10
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19:10
Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong
What if everything you thought you knew about being “data-driven” was wrong?In this episode of Playbook Broken, host Marc Sirkin talks with
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Season 1
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Episode 12
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37:23
What comes after 'data-driven' marketing?
For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next?
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Season 2
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Episode 9
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9:16