Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
The CMO who blew up her company's website
The core mission of many websites — to deliver information to visitors using text and images — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks.
Danika Wong, CMO of Satisfi Labs, broke that cycle by anchoring her brand’s entire digital presence in an AI-powered agentic experience.
We're kicking off season three of Conversations with MarTech by exploring how to move past traditional text-and-image layouts to build a site that actually works as hard as your team does.
Episode guide
Episode guide
0:45: Meet Danika Wong & Satisfi Labs
2:01: What Danika did to her company’s website and why
4:30: How has the new site been received?
5:47: Are there new metrics for a chat-powered website?
8:00: Let’s talk about vertical-specific AI
9:50: How will we be viewing websites one year from now?
12:18: What’s next for agentic AI?
This podcast is produced by MarTech, a Third Door Media property.