Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Episodes
67 episodes
What to expect from the next phase of retail media
There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even...
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Season 3
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Episode 13
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15:42
The agentic web meets the digital ad ecosystem
Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.But there are a number of use cases for AI ...
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10:51
Decoding today’s digital experience
You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.Just a few years ago, many digital experiences started with w...
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Season 3
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Episode 11
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15:37
The age of the AI shopping agent isn't here... yet
AI is making its way into online retail for both consumers and sellers. Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience. But t...
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Season 3
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Episode 10
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14:40
AI’s disruption of online commerce is just starting
Consumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the othe...
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Season 3
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Episode 9
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18:25
Your technical debt is crushing your bottom line
Did you know technical debt costs global enterprises approximately $400 million annually?It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations,...
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Season 3
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Episode 7
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17:11
The secret to happy customers is...your data layer
Marketers who are building campaigns and thinking about the customer experience probably don’t often think about the data layer of their martech applications.But the data layer is the key to customer relationships, and according to
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Season 3
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Episode 5
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15:44
Struggling with marketing measurement? You're not alone
Measurement poses a challenge for many marketers thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives....
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Season 3
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Episode 3
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16:29
It's time for AI to join your workflows
We’ve all dealt with data silos and organizational silos, but as organizations struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well.The real benefit of AI is integrating it in your wo...
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Season 3
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Episode 2
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14:05
The CMO who blew up her company's website
The core mission of many websites — to deliver information to visitors using text and images — rarely changes. Most website redesigns are just fresh coats of paint on 30-year-old frameworks.
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Season 3
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Episode 1
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14:05
Your SEO Playbook is Toast: Welcome to Search in 2026
In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driv...
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Season 1
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Episode 14
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42:07
What’s the state of the enterprise B2B buyer?
For years, buying enterprise tools and tech followed a fairly predictable playbook. Enterprise buyers started their research on Google and consulted peers and colleagues. They downloaded content assets and attended events or webinars. A...
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Season 2
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Episode 11
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16:04
The CDP Fantasy Is over: Data Chaos Ends Here with Tejas Manohar
Customer data platforms promised clarity, unity, and true personalization — but reality didn’t live up to the hype. In this episode, Hightouch Co-CEO <...
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Season 1
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Episode 13
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44:02
Why isn’t there more creativity in B2B marketing?
Are B2B organizations passing up an opportunity to resonate with their prospects and customers because their messages lack creativity? Today, I’m talking to Jacob Sanders, Scott Monty and Ryan Wellman, the creators of ROI: The Musi...
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Season 2
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Episode 10
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19:10
Blowing up the Dashboard: Rethinking Data, AI and the Real Customer Journey with Philip Armstrong
What if everything you thought you knew about being “data-driven” was wrong?In this episode of Playbook Broken, host Marc Sirkin talks with
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Season 1
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Episode 12
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37:23
What comes after 'data-driven' marketing?
For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile. But have you thought about what comes next?
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Season 2
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Episode 9
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9:16
How to make sense of all of that marketing data with Anssi Rusi
Marketers are collecting more data than ever before in the rush to be data-driven, but the amount of data is overwhelming, especially for small teams that don’t have access to data scientists. In this conversation with
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Season 2
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Episode 8
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11:43
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI UprisingJoin us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democrat...
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Season 1
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Episode 9
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39:48
Content and brand tips for the AI era with Drew Brucker
AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream...
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Season 2
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Episode 7
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24:43
Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen
In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt...
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Season 1
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Episode 8
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29:02
When and how to approach a brand refresh with Adam Morgan
Brand marketing is getting a lot of attention in 2025 for a variety of reasons.First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand market...
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Season 2
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Episode 6
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13:01
Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi
Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with
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Season 1
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Episode 8
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39:30
What’s keeping businesses from succeeding with first-party data?
What’s keeping businesses from succeeding with first-party data?What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics?Wit...
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Season 2
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Episode 5
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14:53
