Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Why it's harder to build an audience than ever before
A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in.
For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.
Today, when people put a question into a search engine, they often get back… the answer. That’s a great user experience for users, but not so great for organizations that benefited from — and often monetized in some way — that traffic that came from search engines.
Even if your SEO and content marketing game is on point, Google users, for example, often need to scroll past some combination of AI overviews, videos, suggested searches and sponsored results before they see your page.
In this episode of Conversations with MarTech, we talk to John Miller, founder of Scribewise, about how the game is changing when it comes to audience building, what it means for websites that rely on organic search traffic and more.
#seo #contentmarketing #searchengineoptimization #marketing #organicsearch
Host: Mike Pastore, Editorial Director | MarTech.org
Guest: John Miller, Founder | Scribewise