Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay
Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference.
They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation covers the rise of new search platforms like TikTok, the pitfalls of performance marketing, and the importance of brand building in the current landscape. They also explore the concept of 'nihilist SEO' and the challenges of maintaining meaningful optimizations in a rapidly shifting environment.
Tune in for insights on creating effective, future-proof marketing strategies.
00:00 Introduction to Playbook Broken
00:37 Meet Matthew Kay: SEO Expert
00:54 The Changing Landscape of SEO
04:15 The Death of Traditional Playbooks
07:41 New Rules for Modern Marketing
10:24 The Future of Brand and Performance Marketing
17:24 Nihilism in SEO: A Critical Perspective
21:30 Force Yourself: Overcoming Challenges
22:23 Conclusion and Final Thoughts
This podcast is produced by MarTech, a Third Door Media property.