Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Who’s watching the security of your martech stack? with Rob Stacey
Who’s watching the security of your martech stack?
There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization.
As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizations whipped out their credit cards and deployed SaaS app after SaaS app over the years, you have to wonder who was looking out for the security?
In larger organizations, the IT and data teams will have some input into the security and governance of martech tools and data. That’s especially true for businesses in highly regulated industries.
In this episode of Conversations with MarTech, we speak with Rob Stacey, CRO of content management vendor Forrit, about the realities and risks of securing your martech stack and the data it contains.
Stacey says collaboration between IT and marketing is increasingly the norm, helping businesses make decisions that help marketers do their jobs while IT meets its security needs.
It’s a far cry from the turf wars we’ve heard about in the past.
Episode guide
1:02: Meet Rob Stacey
2:15: IT, data and marketing teams: Turf wars vs. strategic cooperation
3:38: Has awareness of security risks increased among marketers?
5:33: How does IT feel about the explosion of SaaS apps in martech stacks?
7:36: The business advantages of a secure martech stack you don’t often think about.
#martech #marketing #datasecurity
This podcast is produced by MarTech, a Third Door Media property.