Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen
In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the impact of AI on content creators, and the necessity of clear communication and relentless shipping to succeed. Tune in for insights on redefining business models, the future of AI agents, and strategies to adapt in an ever-changing digital world.
00:00 Introduction and Welcome
00:22 Guest Introduction: Will Allen
01:10 CloudFlare and Its Origins
03:18 The Concept of Playbooks
04:50 Challenges and Adaptations in Playbooks
11:31 AI and Content Creation
13:49 The Changing Landscape of Content Monetization
19:39 CloudFlare's Approach to AI and Content
21:39 The Crux of the Issue
21:54 Writing for Future AIs
22:12 Developer Documentation and AI Integration
22:43 Different Approaches to Content Control
23:10 Enforcing Content Policies
24:33 The Changing Landscape of SEO and AI
28:34 The Rise of Agents and Bots
33:30 The Future of Content and Business Models
37:33 Overcoming Challenges and Shipping Products
40:31 Final Thoughts and Closing Remarks
This podcast is produced by MarTech, a Third Door Media property.