Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Conversations with MarTech
How to use video to bolster your GTM strategy with Korina Edwards
Could your revenue team use better open rates?
How about improved reply rates? Or faster deal velocity?
The key to better engagement with prospects and customers might be all around you.
Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video.
If you hear “video” and think of the time required to shoot and edit a message, we’ve got news for you: Today’s video tools make creation and editing easy, and AI and avatars make it even easier.
In this episode of Conversations with MarTech, we talk to Korina Edwards, vice president of marketing at Vidyard, about how sales, marketing and customer success teams are using video to improve engagement and grow their business.
And Edwards brought some stats to back it up.
Episode highlights
0:54: Meet Korina Edwards
1:30: The best applications of video in GTM strategies
4:28: What is the key to video’s success in the business world?
6:19: Does it matter if the video includes a real person?
7:35: The do’s and don’ts of using AI for video in GTM roles
9:38: What’s ahead for video and AI for GTM in the coming years?
11:01: What’s the next innovation in this space?
#GTMstrategy #marketing #GTM #sales
This podcast is produced by MarTech, a Third Door Media property.