Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor
In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextually rich messaging and the evolving relationship between sales and marketing. Vidibor shares insights on the future of marketing, emphasizing the necessity of adaptive, real-time strategies to stay competitive. This episode is a must-watch for anyone looking to navigate the complexities of today's marketing and sales environment.
00:00 Introduction to Playbook Broken
00:43 Guest Introduction: Zach Vidibor, CEO of Octave
01:30 The Concept of Generative GTM
03:46 Challenges and Realities of AI in Marketing
07:52 The Future of Sales and Marketing Collaboration
13:59 The Broken Go-to-Market Playbook
21:11 The Playbook's Gonna Break
21:40 AI and Organizational Structure
22:32 The Future of Software Development
23:52 Martech's Law and Technological Change
25:26 The Impact of AI on Competition
26:52 Adapting to Rapid Changes
30:26 Personal Productivity Insights
33:14 Conclusion and Final Thoughts
This podcast is produced by MarTech, a Third Door Media property.