Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
AI agents will infiltrate your martech stack
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents.
Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology.
While examples abound of AI agents being used in customer-facing applications, they’re making headway in martech stacks, where they can take requests for data, then reach out to various applications in the martech stack like the CRM and CDP to get the data and find answers.
What does this mean for marketers and marketing operations professionals who lead the martech orchestra today?
According to Brinker, those roles are about to enter a golden age with the help of agents.
What remains to be seen is how marketing and marketing ops pros will get their hands on agentic AI. A number of new and existing vendors are battling for market share with AI agents with no clear winner in sight.
Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.
Where this all gets really interesting is where the data and the agents come together. The organizations with the best data will be favored to win.
#ai #aiagents #artificialintelligence #agenticAI #marketing #martech #marketingtechnology
Host: Mike Pastore, Editorial Director | MarTech.org
Guest: Scott Brinker, Editor | chiefmartec.org