Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
How to lead marketing in the great big messy real world with Kathleen Schaub
You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured.
We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and potentially different organizational structures.
On today’s episode of Conversations with MarTech, we’re speaking to author, marketing strategist and MarTech contributor Kathleen Schaub about her new book, “Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything.”
Schaub is going to walk us through her four critical mindset shifts for marketing leaders, discuss why anyone would be interested in a CMO role today anyway and more.
Episode guide
0:58: Meet Kathleen Schaub
1:38: Where should marketing leaders start re-wiring their organization?
4:51: Why marketing doesn’t work like a vending machine
8:50: The four essential mindset shifts for marketing leaders
16:11: Is the way we’ve been organizing our teams out-dated?
20:43: Why would anyone want to be a CMO today?
This podcast is produced by MarTech, a Third Door Media property.