Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Playbook Broken: Rethinking Marketing with Molly St. Louis
In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape.
Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.
Timestamps
00:00 Introduction to Playbook Broken
00:40 Meet Molly St. Louis: A Marketing Unicorn
03:31 The Evolution of AI in Marketing
08:23 The Power of Social Selling
14:44 The Importance of Authenticity in Marketing
18:22 The Essence of Social Selling
19:52 Strategy Workshop Introduction
20:29 Brand Measurement in Performance Marketing
22:39 The Value of Brand and Attribution Challenges
32:10 The Role of AI in Modern Marketing
35:25 Conclusion and Final Thoughts
This podcast is produced by MarTech, a Third Door Media property.