Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Share of search is the marketing metric you need to be tracking
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.
As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data.
Perhaps best of all, share of search is also a really good proxy for understanding your market share.
Liam Moroney is the CEO of Storybook Marketing and a MarTech contributor, and he’s become LinkedIn famous for his takes on the importance of brand marketing and brand recall in B2B marketing.
In this conversation, Liam discusses how marketers can take advantage of share of search, what they’ll learn from its data and potential pitfalls to be aware of.
Host: Mike Pastore, Editorial Director | MarTech.org
Guest: Liam Moroney | CEO | Storybook Marketing