Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Conversations with MarTech
Voice agents will change how you think about your brand and your website
The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines.
But the way people look for information about brands is changing. Artificial intelligence is just one example. As more people turn to generative AI to conduct searches, the familiar game of search engine optimization is changing.
As consumers become more comfortable talking to voice agents, however, online visibility strategies will undergo radical transformation.
As marketers, we invest a lot of time and energy in our website’s design, carefully selecting images and colors. But what happens when customers explore your website without ever seeing it?
In this conversation with Len Devanna, VP of Customer Experience at Cortico-X, we’re talking about the next frontier of customer experience, which will rely less on what your customer sees and more on what they hear.
#customerexperience #cx #voiceagents #aiagents #artificialintelligence
Host: Mike Pastore, Editorial Director, MarTech.org
Guest: Len Devanna, VP of CX-Strategy, Cortico-X