The MarTech.org podcast
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.
This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
The MarTech.org podcast
Coffee Talk: Navigating Modern Email Marketing
During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:
- Ensure your emails reach your subscribers' inboxes
- Tailoring your emails to individual subscribers for maximum impact
- Leveraging automation to streamline your campaigns and save time.
- Tracking key metrics and analyze your email performance.
Whether you're a seasoned marketer or just starting out, this coffee talk will provide valuable insights to help you navigate the ever-changing landscape of email marketing.