Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Coffee Talk: Having success with intent data
During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to:
- Identify and target high-value prospects: Discover how intent data can help you pinpoint the ideal customers who are actively seeking your products or services.
- Personalize your marketing campaigns: Learn how to tailor your messaging and offers to resonate with individual prospects based on their real-time intent signals.
- Optimize your content strategy: Understand how to create content that aligns perfectly with your target audience's interests and needs, driving higher engagement and conversions.
- Measure and improve your marketing ROI: Explore how intent data can be used to track the effectiveness of your campaigns and make data-driven decisions.
Our expert guests share their insights, best practices, and real-world examples of how they've achieved success with intent data. Don't miss this opportunity to learn how to harness the power of intent data to drive your business forward.