The MarTech.org podcast
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.
This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
The MarTech.org podcast
Coffee Talk: First-party data strategies
During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the world of first-party data. This essential digital asset is becoming increasingly valuable for businesses looking to understand their customers better and drive effective marketing campaigns.
In this discussion, Greg & AnnMarie explored:
- The importance of first-party data
- How it is collected effectively
- Best practices for using first-party data to personalize customer experiences
- The role of data privacy and compliance in first-party data strategies
- Case studies of successful first-party data initiatives
Whether you're a marketing professional, data analyst, or business owner, this coffee talk will provide you with valuable insights and practical tips for leveraging first-party data to achieve your goals.