Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
It's time for AI to join your workflows
We’ve all dealt with data silos and organizational silos, but as organizations struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well.
The real benefit of AI is integrating it in your workflows, where it can help ease the manual tasks associated with campaign creation, for example, and act like a partner for human marketers.
On this episode of Conversations with MarTech, we’re talking to Jason Ing, CMO of Typeface, about integrating AI into workflows, managing hybrid teams of humans and AI agents and more.
Episode guide
0:34: Meet Jason Ing
1:10: What are marketing are excited and frustrated with AI
3:41: What can AI do for campaign creation workflows?
6:45: How will Typeface differentiate its AI capabilities from competitors?
9:20: What will be the hot topics around AI one year from now?
This podcast is produced by MarTech, a Third Door Media property.