Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Your technical debt is crushing your bottom line
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Did you know technical debt costs global enterprises approximately $400 million annually?
It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations, which lead organizations to add new applications rather than replacing outdated systems.
Technical debt can accumulate practically anywhere in an organization, and the martech stack is no exception.
In this episode, we’re talking with Tara DeZao, senior product marketing director at Pegasystems, about technical debt, whether AI can help solve the problem and how all of this plays into customer data and customer experience.
Episode guide
0:36: Meet Tara DeZao
0:57: How does technical debt accumulate to such levels?
2:48: What role does AI play in helping address technical debt?
4:38: How will agentic AI help with legacy systems and technical debt?
6:50: Do legacy systems stay in place because organizations trust them?
9:50: How do marketing teams feel about AI in their organizations?
14:07: What will happen with technical debt and AI adoption in the coming year?
This podcast is produced by MarTech, a Third Door Media property.