Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen
In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They discuss topics such as the shift from tools to revolutions in marketing, the importance of blending B2C tactics into B2B strategies, and the challenges of launching innovative products.
Ryan also recounts how he overcame a broken femur just weeks into his new role at StackAdapt, emphasizing resilience and the importance of tackling difficult tasks. They explore the balance between brand and performance marketing, the future of paid media, and the company's integrated marketing efforts. For anyone interested in the intersection of AI, advertising, and strategic growth, this episode is packed with insights and stories from the front lines of marketing innovation.
Episode Guide
00:00 Introduction to Playbook Broken
00:27 Meet Ryan Nelson: Marketing Leader
01:02 Ryan's Career Journey and Insights
03:17 The Wakeboarding Incident
05:52 Expanding into the Enterprise Market
09:29 Innovative Marketing Strategies
12:21 Balancing Brand and Performance Marketing
18:13 Leadership and Team Dynamics
20:11 AI and Future Innovations
26:11 Resilience and Overcoming Challenges
27:58 Conclusion and Final Thoughts
This podcast is produced by MarTech, a Third Door Media property.