Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi
Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd, and Figma, joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. We discuss the resurgence of brand importance in marketing, the evolution of advertising, and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector. Additionally, she shares personal insights on how slowing down can paradoxically lead to increased productivity and creativity. This episode is a must-watch for anyone looking to navigate the rapidly evolving landscape of marketing and technology.
Episode Guide
00:00 Introduction to Playbook Broken
00:19 Guest Introduction: Dima Tamimi
00:58 Reconnecting Over Shared Experiences
01:48 The Rapid Evolution of Marketing and AI
07:24 The Importance of Brand in Modern Marketing
13:56 The Role of Creativity in Advertising
18:39 Creatopy's Approach to Advertising
21:56 AI in Marketing: Co-Creation vs. Automation
22:52 The Power of Co-Creation with AI
25:20 Marketing Playbooks and Nonprofit Strategies
29:08 AI's Impact on Nonprofits and Small Businesses
34:28 The Importance of Slowing Down
40:01 Conclusion and Final Thoughts
This podcast is produced by MarTech, a Third Door Media property.