Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Your SEO Playbook is Toast: Welcome to Search in 2026
In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future.
Episode Guide
00:00 Introduction to Playbook Broken
00:08 Meet Miriam Jesse: The SEO Expert
00:31 The Broken SEO Playbook
03:17 Relevance Engineering in SEO
08:08 The Zero Click Environment
08:47 Adapting to AI and Multimodal Search
12:35 SEO in the Context of Brand and User Experience
13:44 The Future of SEO and Marketing
21:47 The Impact of Competitor Clicks on Google Results
22:15 Algorithmic Influence and New SEO Tools
23:06 Echo Chambers and Contextual Relevance
24:20 Understanding AI Brand Drift
26:28 Introducing the 'I'm Stuck' Segment
28:16 Technical Branding and AI Narrated Brands
32:26 Practical Tips for Brand Management
35:15 Force Yourself: Overcoming Challenges
40:53 Final Thoughts
This podcast is produced by MarTech, a Third Door Media property.