Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
What’s keeping businesses from succeeding with first-party data?
What’s keeping businesses from succeeding with first-party data?
What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics?
With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the value of first-party data. But having success with first-party data isn’t as easy as it first appears.
In today’s episode of Conversations with MarTech, we’re talking to Alexandra Theriault, CRO of Lotame, which is now part of Epsilon, who shares what she’s seen from businesses that are seeing success with first-party data.
And in case you think first-party data just doesn’t apply to your brand, Alexandra will explain how an egg company is making the most of its first-party data.
Episode guide
0:43: Meet Alexandra Theriault
1:06: What adds complexity to first-party data strategies?
2:44: What causes data silos?
4:54: How do you get disparate groups to collaborate around data?
6:57: Which team should take the lead on first-party data?
8:16: Does having data at the center of the martech stack impact outcomes?
10:16: Are some industries getting more from first-party data and others, and why?
This podcast is produced by MarTech, a Third Door Media property.