Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising
Playbook Broken: Mind Over Machine: Nate St. Pierre's AI Uprising
Join us as we discuss with Nate St. Pierre, founder of Youbots.ai, about democratizing AI, the nuanced role of AI in creativity, and the balance between human ingenuity and automation. Discover insights into marketing strategies in the age of AI, evolving agency playbooks, and enabling small businesses to punch above their weight class using AI tools. Nate shares his inspirational journey from a marketing strategist to an AI builder, emphasizing the power of context in utilizing AI effectively. #AI #MarketingStrategy #Youbots #Creativity
00:00 Introduction to Playbook Broken
00:31 Meet Nate St. Pierre: AI Builder and Strategist
00:58 The Nuances of AI in Creativity
01:45 Nate's Journey into AI
02:50 Building AI Tools for Writers
06:12 From Fiction to Screenwriting
07:08 The Role of AI in Creativity and Business
09:29 Balancing Automation and Human Creativity
11:37 The Future of AI and Human Creativity
16:53 Ethical Considerations in AI Development
19:37 Exploring the Benefits of Nate Bots
20:38 Transitioning to Custom Bots
21:18 Challenges and Solutions for Agencies
23:35 Empowering Small Businesses and Nonprofits
30:35 Personal Journey and Philanthropy
38:53 Final Thoughts and Contact Information
This podcast is produced by MarTech, a Third Door Media property.