Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Content and brand tips for the AI era with Drew Brucker
AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case.
AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream.
Among the tasks where I can help creatives:
- Atomizing long-form content.
- Assisting in draft and ideation.
- Helping keep content on brand.
In this episode of Conversations with MarTech, we’re talking to Drew Brucker, head of brand and content at webinar and video platform provider Goldcast, about how AI can boost your content efforts, the pros and cons of the democratization of creativity, the enduring webinar format, brand marketing’s resurgence and more.
Episode guide
Meet Drew Brucker
The best examples of AI helping create content?
How important is AI to speeding up creative workflows
How does the democratization of creativity change the role of creatives?
Brand guidelines meet democratized creativity
How are webinars evolving for the AI era
Is a new heyday coming for brand marketing?
This podcast is produced by MarTech, a Third Door Media property.