Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Conversations with MarTech
Software Isn’t Eating the World—Services Are with Sangram Vajre
Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next.
Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdated and how SaaS is transforming into services software. He emphasizes the importance of metrics over meetings and proposes a redefined approach to GTM.
This episode also explores the impact of AI, services becoming the front end of software, and the shift towards fractional roles in organizations. Tune in for a deep dive into redefining success in today's rapidly evolving market landscape.
00:00 Introduction and Guest Welcome
01:34 The Death of the Traditional Funnel
05:34 Ownership of Go-to-Market Strategies
12:28 The Business of Marketing
17:19 The Shift from SaaS to Services
24:19 The Evolution of Software Services
25:17 The Shift to Outcome-Based Services
26:18 Economic Sense of Fractional Services
27:03 The Disruption of Traditional Business Models
30:32 The Role of Ego in Business Decisions
34:06 AI's Impact on Business Operations
36:20 Future of UI and AI Integration
41:22 Managing Energy and Productivity
44:31 Conclusion and Final Thoughts"
This podcast is produced by MarTech, a Third Door Media property.