Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Conversations with MarTech
What comes after 'data-driven' marketing?
For the past several years, “data-driven” and “marketing” have gone together like milk and cookies. You might even describe yourself as a “data-driven” marketer in your LinkedIn profile.
But have you thought about what comes next?
Neej Gore, chief data officer at Zeta Global, says advances in AI and predictive capabilities might soon mean data-driven is looking backwards, which is exactly the opposite of what everyone was hoping to accomplish with being data-driven in the first place.
I sat down with Neej at Zeta Live!, the company’s annual event in New York City, to talk about what comes after data-driven marketing, why systems might overtake stacks and the importance of context moving forward.
Neej also shares the one word he would use to describe the future of marketing, and it’s going to surprise you.
Episode guide
0:38: Meet Neej Gore
1:51: From data-driven to answers-driven
3:10: Why context matters to data and AI
5:00: Marketing as a system, not a stack
6:14: The urgency around data governance
7:45: One word to describe the future of marketing
This podcast is produced by MarTech, a Third Door Media property.