Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Podcasting since 2023 • 61 episodes
Conversations with MarTech
Latest Episodes
The secret to happy customers is...your data layer
Marketers who are building campaigns and thinking about the customer experience probably don’t often think about the data layer of their martech applications.But the data layer is the key to customer relationships, and according to
•
Season 3
•
Episode 5
•
15:44
Struggling with marketing measurement? You're not alone
Measurement poses a challenge for many marketers thanks to the explosion in marketing channels, the overwhelming amount of data in marketing today and the complicated relationships between marketing leaders and other C-suite executives....
•
Season 3
•
Episode 3
•
16:29
It's time for AI to join your workflows
We’ve all dealt with data silos and organizational silos, but as organizations struggle to develop an AI strategy and centralize around AI tools, we’re now at risk for AI silos as well.The real benefit of AI is integrating it in your wo...
•
Season 3
•
Episode 2
•
14:05
