Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Podcasting since 2023 • 66 episodes
Conversations with MarTech
Latest Episodes
The agentic web meets the digital ad ecosystem
Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.But there are a number of use cases for AI ...
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10:51
Decoding today’s digital experience
You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.Just a few years ago, many digital experiences started with w...
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Season 3
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Episode 11
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15:37
The age of the AI shopping agent isn't here... yet
AI is making its way into online retail for both consumers and sellers. Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience. But t...
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Season 3
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Episode 10
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14:40
AI’s disruption of online commerce is just starting
Consumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs. Brands, on the othe...
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Season 3
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Episode 9
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18:25
Your technical debt is crushing your bottom line
Did you know technical debt costs global enterprises approximately $400 million annually?It’s a staggering amount of money, and that debt arises from — among other things — a cultural resistance to change or budgetary limitations,...
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Season 3
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Episode 7
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17:11