The MarTech.org podcast
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.
This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
Podcasting since 2023 • 21 episodes
The MarTech.org podcast
Latest Episodes
Coffee Talk: First-party data strategies
During the Fall 2024 MarTech Conference this past September, we explore a casual yet informative coffee talk, where we were joined by President of The Krehbiel Group, Greg Krehbiel, and CEO of Leverage Lab, AnnMarie Wills, as they dove into the...
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Season 2
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Episode 13
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15:29
Coffee Talk: Navigating Modern Email Marketing
During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this po...
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Season 2
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Episode 14
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29:36
What's next for Google's third-party cookie saga?
Google's decision to leave third-party cookies up to the consumer was the latest twist in a long saga for the online advertising industry. But it won't be the last. Join Konrad Feldman, CEO and co-founder, Quantcast, and Mike Pastore, Editorial...
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Season 2
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Episode 17
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12:49
What's the role of marketing in a crisis?
When a company suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which can play a crucial role ...
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Season 2
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Episode 12
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9:44
What are marketers' investment priorities as 2024 winds down?
Many marketing organization had to watch their budgets carefully as interest rates rose and VC money dried up. That led to less spending on technology for many teams. Dotdigital 750 CMOs from the US, UK and Australia about their spending priori...
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Season 2
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Episode 11
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12:08