Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Podcasting since 2023 • 32 episodes
Conversations with MarTech
Latest Episodes
Share of search is the marketing metric you need to be tracking
Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you.As marketing metrics go, share of search is relatively quick and e...
•
Season 1
•
Episode 9
•
9:57
Is the way we build and measure brands changing?
Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations.Benoit Garbe is the President of QUINT Advisory, a member of the Trac...
•
Season 1
•
Episode 8
•
16:59
AI agents will infiltrate your martech stack
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents.Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuse...
•
Season 1
•
Episode 7
•
13:38
Why it's harder to build an audience than ever before
A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow r...
•
Season 1
•
Episode 6
•
12:42
Want to really understand marketing ops? Talk to this guy
Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Market...
•
Season 1
•
Episode 5
•
14:28