Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
AI’s disruption of online commerce is just starting
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Consumers jumped on the AI search bandwagon soon after ChatGPT launched. More than half of shoppers use AI as a research supplement, and nearly 20% are moving to AI-powered LLMs for all or most of their search needs.
Brands, on the other hand, are focusing on AI to power chat and customer experiences. That creates a gap between consumers and brands when it comes to how they’re adopting AI.
While the use of AI agents to do your holiday shopping for you is still quite a ways off for many people, AI will still create significant disruption in the online retail space.
In this episode of Conversations with MarTech, we’re talking to Doug Straton, CMO of Bazaarvoice, about how consumers and brands are using AI for visibility, discovery, research and — ultimately – purchasing.
Episode guide
0:44: Meet Doug Straton
1:22: How consumers use AI in commerce
4:55: How large is the gap between consumer use of AI and brands’ use of AI?
8:05: Are brands using GEO or following “Good SEO is AEO?”
12:20: How well do marketers understand the shifts in product discovery yet to come?
15:39: Insights on ChatGPT ads
This podcast is produced by MarTech, a Third Door Media property.