Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Latest Episodes
Does Anyone Understand the CDP Market Anymore?
The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed implementations. Historically, many organizations ...
Your next CMO will come from marketing operations
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology co...
What’s Next in Content Operations? Agents (What Else?)
The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes like the EU AI Act, constant updates to copyright laws, and the pressure to maintain an authe...
Practical advice for scaling start-up marketing
Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned...