Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
How events are helping marketers cut through the noise
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Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise.
For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape from the noise.
In this episode of Conversations with MarTech, we’re talking to Tara Corey, SVP of marketing at Optimizely, to explore how brands are cutting through modern content bombardment by prioritizing human connection and immersive storytelling by leaning on the value of in-person experiences.
Episode guide
00:00 Introduction
00:45 Meet Tara Corey
01:22 What makes content overload seem worse today than ever before?
02:23 Is there an advantage to being the brand that doesn’t try to “out-screan” the others?
03:15 Why are in-person events thriving? What types of events are performing well?
06:22 What’s the future of events? Is it event personalization?
07:51 What types of events are Tara’s team creating?
08:39 The sweetest-smelling booth giveaway
09:07 How to create events that deliver value with less of a sales pitch
11:02 Events are a word-of-mouth experience
12:15 How do you build an event on an online community?
14:18 How does a re-brand impact the types of events you hold?
17:23 What can a theme park teach you about your brand and events?
This podcast is produced by MarTech, a Third Door Media property.