Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Managing marketing content in the age of AI
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As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.
In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discusses the evolving landscape of digital asset management (DAM) and the significant impact of artificial intelligence on marketing operations.
Among the topics we cover:
Managing the proliferation of digital assets and the necessity of human judgment in an AI-driven era
Moving beyond translation to localization to ensure brand authenticity across diverse cultural and regional markets.
Practical applications of AI in tagging, natural language search, and automating repetitive tasks to reduce friction.
How AI-powered research and LLMs are changing how customers discover and interact with brands before they ever reach a website.
Episode guide
00:00 Introduction
00:28 Meet Erica Gunn
01:32 How marketers create and manage the proliferation of content
04:40 The DAM challenges of agencies and regulated industries
06:49 How does AI help solve the digital asset management challenge?
10:51 Leveraging AI for content workflows
12:01 What’s working for Canto’s marketing?
15:07 How prospects researching with AI change the way B2Bs market
This podcast is produced by MarTech, a Third Door Media property.