Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
How to focus marketing on high-impact work
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Are your team's high performers disengaged? It could be burnout. But it could also be bore-out.
Unlike burnout, which happens when people are over-worked, bore-out is caused by the boring repetitive tasks that sap purpose and meaning from the work people do.
AI could actually help with both of these issues, for teams that play their cards right. And if they do, people will be freed up to work on the strategic and creative tasks that challenge them and turn out to be fun.
In this episode of Conversations with MarTech, we’re talking to Christine Royston, CMO of Wrike, about how we motivate marketing teams in the AI era.
Episode guide
1:12: Meet Christine Royston
2:04: What is bore-out?
7:39: Are marketing teams caught between efficiency and speed vs. authenticity and creativity?
9:40: Will we ever regain the time and space needed for creativity, or has that opportunity passed?
13:03: What are the signs of bore-out? And how should leaders address it?
15:24: How to talk to senior leaders about creating the space for creativity and authenticity?
This podcast is produced by MarTech, a Third Door Media property.