Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
A whole new way to think about TV advertising
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Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape.
Despite advances in targeting through CTV, we know consumers will skip ads when it’s possible. As a result, TV advertisers are seeing ROAS go down and fewer opportunities to insert more ads into content.
Advances in AI now allow advertisers to insert their products and brands into TV content in a programmatic-like way, on short notice, with targeting, adding a whole new wrinkle to a medium that’s ruled the ad market for three quarters of a century.
Episode guide
1:18: Meet Cory Treffiletti
2:00: What does the longevity of TV advertising say about the medium and its results?
4:17: Why has TV advertising focused on interruption, which degrades the viewer experience?
6:07: What does the TV advertising playbook for 2026 and beyond look like? And does it satisfy both advertisers and viewers?
7:50: Product placement in TV is evolving
10:45: How does a new TV advertising model look to the finance people? How does it improve ROAS? Does it ask for significantly more budget?
This podcast is produced by MarTech, a Third Door Media property.