Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
What to expect from the next phase of retail media
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There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers at the point of purchase now includes financial services and even delivery services.
Today, the retail media space has a fragmentation problem, because marketers who want to buy media across the different channels and sites often find themselves working with each individual platform.
Retail media will also face a challenge from AI, as LLMs and AI agents begin to flatten the traditional purchase funnel.
In this episode of Conversations with MarTech, we’re talking to Tom Richards, SVP of global product at MiQ, about the current state of the future of retail media.
Episode guide
1:15: Meet Tom Richards
2:46: Where is the retail space right now, in terms of maturity and continued growth?
5:53: How does fragmentation impact marketers’ ability to actually understand performance?
8:23: What will the retail media landscape look like over the next 12 months and beyond?
11:35: What impact will retail media see as AI helps flatten the purchase funnel?
This podcast is produced by MarTech, a Third Door Media property.