Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
The agentic web meets the digital ad ecosystem
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Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.
But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights,which are flying under the radar but hold tremendous potential for both advertisers and publishers.
In this episode of Conversations with MarTech, we’re talking to Karim Rayes, chief product officer at programmatic advertising platform Nexxen, about how the ad ecosystem uses AI now and how it will use it in the future.
Episode guide
Meet Karim Rayes
What do we mean by the term “agentic web?”
Where are companies capitalizing on AI in the advertising ecosystem?
What’s an under-the-radar use of AI in advertising?
Will we see more complete AI ecosystems in advertising moving forward?
This podcast is produced by MarTech, a Third Door Media property.