Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Decoding today’s digital experience
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You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.
Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to AI-powered search, it created a shockwave across the digital landscape.
Organic traffic is down. Discovery is more fragmented. LLM visitors behave differently from search visitors and time on websites is decreasing.
All of these data points impact how marketers attract, retain and delight customers on their digital journeys.
In today’s episode, we’re talking to Jean-Christophe Pitié, chief marketing and partnerships officer at Contentsquare about the digital experience data his company collects.
Episode guide
1:14: Meet Jean-Christophe Pitié
3:00: What do billions of data points tell us about organic traffic and digital discovery today?
6:29: Discovery is more fragmented than ever before
6:54: How does traffic from LLMs differ from traditional search traffic?
10:07: Why has time spent on websites decreased?
11:06: What was most surprising about the latest digital experience data?
This podcast is produced by MarTech, a Third Door Media property.