Conversations with MarTech
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
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Conversations with MarTech
Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve
In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her upcoming book, organizational restructuring, and the need for dynamic governance over static playbooks. She also shares insights on the importance of AI literacy, social learning, and how to prepare for an AI-native future. Tune in to uncover how leaders can navigate this chaotic yet exciting new world.
00:00 Introduction to Playbook Broken
00:37 Meet Melissa Reeve: Marketing Veteran
01:18 Hyper Adaptive: Melissa's New Book
03:04 AI Literacy and Organizational Change
04:41 The Future of Playbooks in Marketing
07:45 The Human Aspect of AI Integration
17:57 Stages of Hyper Adaptivity
20:39 Future of Work and Leadership Challenges
26:33 Learning in the Age of AI
28:37 Personal Productivity and Overcoming Challenges
31:46 Conclusion and Contact Information
This podcast is produced by MarTech, a Third Door Media property.