The MarTech.org podcast
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.
This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
The MarTech.org podcast
Highlights of the 2024 MarTech Replacement Survey
The 2024 MarTech Replacement Survey found cost was the top consideration for marketers looking to replace an application in their martech stack, but it's features that actually drive them to look for a replacement in the first place.
We might also be seeing the end of homegrown martech apps, with 96% of replacement apps being commercially developed. Get a rundown of the 2024 findings.