The MarTech.org podcast
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.
This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
The MarTech.org podcast
Lead gen vs. demand gen: Do we have a final verdict?
Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.
Hosted by:
Mike Pastore
Editorial Director at MarTech.org
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