Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers.
This podcast was originally streamed during the MarTech Conference, Spring 2024.
Hosts
Natalie Jackson
Director of Demand Generation, CBIZ
Brian McKenna
VP of CRM, DMi Partners
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org
Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers.
This podcast was originally streamed during the MarTech Conference, Spring 2024.
Hosts
Natalie Jackson
Director of Demand Generation, CBIZ
Brian McKenna
VP of CRM, DMi Partners
To learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org