In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.
Tune into the podcast and learn:
● The importance of a solid data foundation for customer experience.
● Marketing's evolving role in shaping CX.
● How to keep up with emerging technologies like generative AI like ChatGPT.
In this episode of the MarTech.org podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred the vision of keeping the customer at the center of it all.
Tune into the podcast and learn:
● The importance of a solid data foundation for customer experience.
● Marketing's evolving role in shaping CX.
● How to keep up with emerging technologies like generative AI like ChatGPT.